Google Ads, formerly Google AdWords (from 2000- till 2018), is the world's most popular PPC advertising system. PPC stands for pay-per-click, in which you pay a fee when a user clicks on your ad. With Google Ads, you can create ads that appear on Google's search engine and other Google partner sites. A Google Ads Specialist is a high-demand skill that can lead to a rewarding career in the fast-advancing digital marketing industry.