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Organic search is the heart of digital marketing, and the right SEO can make or break a business online. SEO is a search engine's way of determining which websites deserve to rank on their first page and which don't. According to multiple studies, only 5 percent of users go to the second page of search results, making the SEO expert a highly important marketing role in every business.

Why choose Infinitus?

Infinitus’ SEO course encompasses all the essential skills to transform you into a Search Engine Optimization expert. Through this program, you will learn about advanced SEO tools, approaches, and methods through interactive projects. You will master the many facets of SEO like technical SEO, link building, keyword research, analytics, and much more. Due to its extensive scope in the future, our SEO course will appeal to freshers, professionals interested in a mid-career shift to digital marketing, and business owners alike.

We will train you to be industry-ready in SEO so that you will be able to take up the responsibilities as soon as you land your new job and run campaigns while maintaining great sync with your clients. Infinitus is run by professional trainers with significant industry experience. Courses are taught to our students through interactive and lively sessions loaded with references and case studies.

With an agency-styled training approach, you get to learn SEO from the industry experts. Join our SEO training, broaden your horizon and take advantage of a fantastic career.


SEO Training Course Syllabus

  • What is Digital Marketing?
  • What are the different digital marketing channels?
  • What is the difference between SEO, SEM, and SMM?
  • What are the benefits of SEO?
  • How does a search engine work?
  • What is the Google Search Architecture?
  • How do search engines rank the results of a search query?
  • What is meant by SERP and Search Operators?
  • What is an algorithm update?
  • What are Panda, Penguin, & Humming Bird updates?
  • What are the latest search updates and SEO predictions?
  • Why is HTML important for SEO?
  • How does CSS affect SEO?
  • Why is WordPress SEO-friendly?
  • How to install WordPress Installation on Server
  • Exploring the WordPress Dashboard
  • How to change the Default Settings?
  • How to install and customize themes in WP?
  • How do I use a content management system in WordPress?
  • How to create categories, pages, and posts in WP?
  • How to add widgets to the WordPress site?
  • How to add the menu to the WordPress site?
  • How to install useful plugins for the WordPress site?
  • What are the best SEO-specific plugins for WordPress?
  • What is Google Search Console?
  • How to verify the website on GSC?
  • How to set Geo-target location?
  • What is GSC Google Analytics?
  • How to do advanced Search Query analysis?
  • What are External Links Reports in GSC?
  • What are the Internal Links Report in GSC?
  • How to find Crawls stats and Errors?
  • How to build & submit a sitemap in GSC?
  • What is meant by Robots.txt and Links Removal?
  • What are URL Parameters?
  • What is Keyword Research?
  • What are the benefits of Keyword Research?
  • How to do keywords analysis?
  • What are the types of Keywords?
  • What do you mean by Keyword Research Methodology?
  • How to use Google Keyword Planner Tool?
  • What are the popular Paid Keyword Tools?
  • How to generate Keyword ideas?
  • How to do SEO Competition Analysis?
  • How to understand Competitor Metrics?
  • How to finalize the keyword list?
  • What are the Google website guidelines?
  • What are the fundamental On-page factors?
  • What is Domain Name optimization?
  • What is meant by URL optimization?
  • How to Create Search Engine Friendly Title Tags?
  • How to optimize Meta Tags?
  • How to optimize Headings & Footer?
  • What is meant by SEO Content Writing?
  • What is Anchor Links optimization?
  • What is Image Tag Optimization?
  • What is Sitemaps optimization?
  • What is Robot.txt, and what is its importance?
  • What are the different URL redirecting techniques?
  • What are Canonical Links?
  • What do you mean by Rich Snippets (Schema)?
  • What is One Box Answer optimization?
  • What do you mean by Off-page optimization?
  • What are the Google Link building guidelines?
  • What are the crucial factors of Link Building?
  • What are the different types of Linking methods?
  • What are the popular Links Analysis tools?
  • How to make a Directory Submission?
  • What is the importance of Local Business Listing in SEO?
  • What is meant by Classified Posting?
  • How to generate Links from QA sites?
  • What is Guest Blogging and commenting?
  • What is the importance of a Press Release in SEO?
  • What are Social Media Links?
  • What is Document Sharing in SEO?
  • What is the Advanced SEO Techniques?
  • What are the different types of Google Updates?
  • How do different Google updates affect a website?
  • How to analyze the effects of a Google update?
  • How did the Panda update affect SEO?
  • How did the Penguin update affect SEO?
  • What is the Link pruning process?
  • How to use Disavow Tool?
  • How to do Website Position Analysis?
  • How shall I make monthly Website SEO reports?
  • How to generate Google Analytics reports?
  • How will I generate Search Console Keyword reports?
  • What is Link Building Reports?
  • How shall I keep track of my Competitor’s SEO?
  • How to monitor SEO campaigns with Paid tools?
  • How to do Client requirement analysis?
  • How to conduct Keyword Research specific to your client?
  • How to implement On-page SEO?
  • How to do the Link building process?
  • How to make customized SEO reports for clients?

SEO Tools We Use

Student Review

“I opted to do a Search Engine Optimization (SEO) course from Infinitus. All my classes were well organised. My teacher was very experienced, and he used to explain the subject in-depth with good examples. Even after finishing the course and starting my job, he was happy to answer any doubts I had. Thanks to Infinitus for very good training and being supportive even after completing the course.”

Aiswarya T R


“I was eager to learn something new as soon as I finished my degree. I saw that digital marketing has many job opportunities, so I thought, why not? I was fortunate enough to find a trustworthy institute like Infinitus, where I successfully completed my digital marketing course. Every session I attended was both educational and entertaining. The course is very detailed and covers in-depth topics with practical learning. I’d like to express my gratitude to the trainers for teaching the Digital Marketing course in a fun and easy way.”

Arif Khan

Google PPC Expert

“I was planning to do a digital marketing course, but I was so confused with different options. Then, on a friend’s recommendation, I joined Infinitus. I’m sure that it was the best decision I ever made, and I had a fantastic time there. As a newcomer to the digital marketing field, my trainers at Infinitus gave me the best training, and I could grasp the topics and concepts fast. I recommend Infinitus to all freshers who are serious about learning digital marketing.”

Evan Tom

Digital Marketing Executive

“I was looking for a digital marketing course because I wanted to pursue a profession in digital marketing. Infinitus provided me with an excellent learning opportunity. The fact that they explained each topic in great detail with live examples and practical training was my favourite part of the course. The trainers are fantastic; they have a thorough understanding of the subject and are both kind and helpful. They were ready to clear even my silliest doubts. Thank you so much to the faculty for making my career!”

Krishnakumar N

Digital Marketing Outreach Specialist

“After lots of research for the best digital marketing course in Kochi, I finally landed at Infinitus. I was convinced after the 1st demo class because of their detailed & practical way of coaching. All classes were taught by working professionals who gave us hands-on experience with live projects. I highly recommend everyone to join Infinitus if you want to start a career in Digital Marketing, and they will help you improve your interpersonal skills too. “

Manuel Thomas

Digital Marketing

“I like Infinitus’s training because they have a personalised approach towards each student. They have multiple career counselling sessions where they took the time to get to know and understand me, my objectives, and my goals for the future in digital marketing, and they gave me helpful advice on how to do it better. Infinitus, in my opinion, offers the best digital marketing courses in Kerala, from teaching us a thorough syllabus and insights into the course modules to excellent personal support.”

Nehna James

Social Media and Digital Marketing Executive

“From my experience, I can definitely say that Infinitus is one of Kerala’s leading providers of digital marketing courses. They have excellent faculty, and they are all quite supportive and helpful. They are very well prepared for the classes and clear all our doubts during the sessions itself. Infinitus’s main advantage is that they focus on practical training rather than theory. I would recommend this institute to anyone who is serious about learning digital marketing and is passionate about it.”

Parvana Nair

SEO Analyst

“I used to be a housewife with no real career prospects. I was hoping to find work that would allow me to make money and be at home at the same time. One of my relatives had enrolled in Infinitus, and I got to know about digital marketing from her. Seeing how she got a job after the course, I joined an advanced digital marketing course at Infinitus. After successfully completing my course there, I was able to obtain work and begin working during my desired hours. Now I’m incredibly happy and proud of myself. Thank you for your help, Infinitus.”

Remya R

Digital Marketing Specialist

“I have completed a WordPress training course from Infinitus. I want to thank the HR team at Infinitus for their career guidance sessions and placement assistance. The interview training prepared me very well and improved my confidence a lot. I got an excellent. teacher who helped me understand advanced classes very well during my WordPress training. Thank you Infinitus.”

Theresa Tom



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