• What is PPC?
• Top 10 Benefits of PPC Advertising
  1. Attain Immediate and instant results
  2. Helps in achieving better ROI
  3. Target the potential customers
  4. Create brand awareness
  5. Helps in lead generation
  6. PPC does not depend on algorithm updates
  7. Attract local customers
  8. PPC provides a variety of promoting strategy
  9. PPC can also help in your SEO strategy
  10. Retargeting

Conclusion

What is PPC? Top 10 Benefits of Using PPC Advertising

Advertising is an integral part of most businesses. You have seen various forms of advertising right from your childhood in newspapers, magazines, television, and so on. But now as the world is transforming to a digital world, advertising has also changed its form. Nowadays most businesses have started advertising online as most of their customers spent more time on the internet especially after the outbreak of Covid-19. Also, they are looking for cost-effective and high-impact advertising options as they are tightening their marketing budget.

What is PPC?

PPC or Pay Per Click is one such advertising option that can present your business in front of millions of internet users in a cost-effective manner. PPC is a marketing strategy where you have to pay a small amount each time someone clicks your ad. It is different from SEO (Search Engine Optimisation). In SEO you get visits to your websites through organic traffic (without paying) while in PPC you have to pay for each click for your website visits. When you search for a keyword you can get a list of search results. Among that the results that appear at the top as Ads are the Pay Per Click Ads. The results that appear after PPC ads are the organic traffic results.

The most popular PPC advertising platforms are Google Ads, Microsoft Advertising, and Facebook Ads. However, Google is the most important among the various platforms due to its high search volume. Learning Google Ads can help you a lot in advertising online, and Infinitus is the right place for you as it offers the best Google Ads Training in Kochi, Kerala. 

There are mainly three types of Google Ads:

• Search Network – these are mainly text-based ads and they appear in the search results when you search for some product or services.
• Display Network – these are basically image-based ads and appear in websites and apps you use.
• Video – these are video-based ads and mainly appear while using Youtube.

You may be thinking that why does someone prefer PPC advertising while there are many other optimisation techniques that can help you rank your website high in the search results. The reason is that everyone likes to get quick results for their efforts. Among the various techniques, PPC is the most efficient method that can boost the traffic to your website. The main aim of PPC is to direct the users to perform some valuable actions on the website like purchasing a product but it can also help in lead generation and brand awareness. If you are interested in knowing more about PPC and Google Ads then join our institute that offers the leading Google Ads Training in Kerala.

Top 10 Benefits of PPC Advertising

PPC advertising can help all forms of online businesses regardless of whether it is small scale or large scale. Here we are going to discuss some of the main benefits of using PPC.

1. Attain Immediate and instant results

Everyone wishes to get quicker responses for their work. Search Engine Optimisation strategies and free content can boost traffic to your website and can bring you to the top of the search engine results but it is a long-term strategy and takes time. If you are looking for a short-term tactic it is always better to use PPC as it provides you instant results. PPC advertising can bring traffic to your website immediately and can help you reach thousands of people quickly. PPC is one of the fastest advertising strategies that bring more traffic in a short span. PPC is measurable as it gives you details about the number of clicks, impressions, views, and many more data. It gives you a complete idea of your PPC ad campaign.  

2. Helps in achieving better ROI

Most of the brands wanted to encourage their audience to become real customers i.e., in simple words if you are running a shoe business online you wish to get more customers who buy your shoes rather than audiences who simply visit your website. You want to get worthwhile results for the money you spent. The most effective technique that helps you improve your Return On Investment (ROI) and conversions are PPC. If the proper keyword phrases and the most accurate landing page with quality content are used, PPC produces a greater ROI. Also since PPC campaigns are simple to track, you can adjust your advertising until they create a positive return on investment.  You can find the best ad strategy that works.

3. Target the potential customers

PPC advertising uses metrics like user’s ages, locations, and interests and makes it easy to target specific customers. When you target an audience and generate traffic from them you get potential customers. Using PPC ads can help you correctly target your customers and produce sales and leads. It also helps in real-time customer targeting as the ads don’t show up at the ideal time. You can schedule your campaigns to be delivered during certain hours, locations, and demographics according to your wish.

4. Create brand awareness

Brand awareness is an important factor for every business for improving revenue. You don’t only want people to recognise your brand when they see it on the internet. People are more likely to walk into your physical locations and make offline purchases if you appear frequently in their search results among competitors they are already familiar with. PPC can help guarantee that your brand name shows in the proper places, resulting in a more consistent online reputation that brings purchases both on our website and in physical stores.

5. Helps in lead generation

PPC advertising allows you to reach the correct people at the exact moment they are looking for what you have to offer. In most cases, the person who is really interested in your products will be clicking the ad and therefore the chance of getting a conversion is high while using PPC. When someone clicks your ad relevant leads are generated.

6. PPC does not depend on algorithm updates

Google has put forward a number of algorithm updates like Penguin, Panda, Hummingbird, etc. which have affected SEO and content marketing adversely. But PPC advertising offers stability and is not affected by algorithm updates. You pay for the clicks and place ads in Google’s search results. Google’s changes won’t affect your success.

7. Attract local customers

Local customers are the one who searches for queries with the phrases like “near me” that is they search for something specific in a specified area. After the outbreak of the Corona Virus, most people preferred to be close to home. Pay Per Click ads best serve local queries as it attracts the targeted users based on their geographic locations. 

8. PPC provides a variety of promoting strategy

Google Ads, one of the PPC advertising platforms can help you promote for both small and large businesses. As discussed above it provides a wide range of advertising options like Text ads, Display Ads, and Video ads. It also provides  Extensions (Call Extensions, Location-based extensions, Promotions Extensions, etc.), Bid Adjustments, and Keyword targeting. To learn more on these topics enroll for our Google Ads course at Infinitus. We offer you the best PPC Training in Kochi, Kerala.

9. PPC can also help in your SEO strategy

It is difficult to understand which keyword brings more traffic and conversions to your website. You can test your keywords using PPC before incorporating them into large-scale SEO campaigns. You can better optimise your website’s metadata and headlines with the top keywords by tracking which keywords convert in paid advertisements. This will assist you in achieving higher overall SERP ranks.

10. Retargeting

In most cases, customers click your ad and come to your site but won’t make any conversions. In that case, retargeting works because you know that the user is already interested in your product, they need some more time to decide. When you combine PPC advertising with analytics, you can examine how a user interacts with your campaign and retarget individuals who didn’t convert. By using PPC you can also show relevant product ads in your retargeting campaign and can help improve brand awareness and draw in new customers. 

Conclusion

Pay Per Click Advertising is one of the most effective and fastest techniques that can boost your traffic and clicks to your website. It is also an ever-expanding industry that can provide you with a wide range of job opportunities. If you are ready and interested to know how PPC can help you in your business as well as for your future career contact our team for the best PPC Training in Kerala. Now since you are aware of the various advantages of Pay Per Click advertising in your business try to give importance to PPC along with SEO and other marketing strategies for the success of your business. Try getting a certification in Google Ads for better career options.