• What is SEO
• 3 Key Aspects for the Success of SEO
• How search engines work
• How to perform Search Engine Optimisation – 4 Vital Steps to follow<
  1. Keyword Research
  2. Content Optimisation
  3. On-page and Technical SEO
  4. Off-page SEO

What is SEO?

All marketing efforts done online can be called digital marketing. One of the key techniques under digital marketing is Search Engine Optimisation, aka SEO. With SEO, you make changes (optimising) to a website so that it will show up on the first page of Google search results. This way, you will get more people to explore your site, i.e. organic traffic, aka free traffic.

When someone lands on your website via a search engine like Google, but you don’t have to pay for it, you’re getting free organic traffic. SEO necessitates patience, perseverance, and a great deal of effort.

Acquiring knowledge in SEO can offer you a wide variety of job opportunities as well as helps you to improve your websites too. It is always advisable to learn SEO from a reputed institute, and Infinitus is the best choice for you as it offers you the finest SEO training in Kochi, Kerala (Insert hyperlink to course page). If you are facing difficulty in the offline mode of education during this pandemic situation, we deliver you the best SEO training in Kerala so that you can learn from your home in your comfort.

3 Key Aspects for the Success of SEO

1. A search engine friendly website

The first thing to make sure of the success of SEO is to check whether your website is search engine friendly, i.e., search engines should be able to find and access your website properly. If search engines can not find your website, there is no use in having and maintaining such sites.

Search engine spiders called crawlers help to find and access your website. For the crawlers to smoothly discover your pages, ensure that every page of your website is linked properly. Moreover, ensure that you submit the list of all the pages to an XML Sitemap.

An XML sitemap is a specially designed file that lists all the pages you want search engines such as Google to index. You should further have a proper URL structure and need to provide the best user experience for search engines to find your pages in a better way.

2. Valuable Content

Low quality and non-relevant content itself means low ranking in the SERPS. Content should always attract users. So it is always important to have valuable content that meets the user intent, which is perfect for the search engine.

Relevant content helps to get a good ranking and, in addition, meets the business goals. The content needs to be optimised for the keywords a user searches in Google.

Keyword research (Insert internal link) helps us to achieve this. We will be discussing keyword research in the coming sections of the blog. Structured markups too can help search engines to understand your content better.

3. Authority and Trust

Authority and Trust are the principal aspects of SEO. Authority shows the power of SEO.

The authority of SEO is demonstrated by the ability to establish links from as many websites as possible, including websites that have high-quality content and links.

Trust is gained by following the search engine’s guidelines and by getting links from websites that are well designed and have high-security features. Link building plays a major role in maintaining Trust and authority.

By implementing all these aspects, you can successfully execute SEO. Start learning SEO basics from our institute, which provides the best SEO training in Kochi, Kerala.

How search engines work

A search engine is a web-based tool that allows people to search the Internet for information. Google, Yahoo, and Bing are some well-known search engines.

Search engines work following mainly three steps. Let’s discuss them:

Crawling

The Internet is a huge online library of websites. We usually search for different books in the library using the author’s name or book name. Similarly, on the Internet, the search engines search for different websites through a process called crawling.

Crawling is the constant scanning of all websites on the Internet by search engines. They utilise crawlers or bots, which are tiny bits of software that follow different hyperlinks and find new pages.

Indexing

The next step after crawling is indexing. After finding the pages, the search engines try to analyse, understand and categorise them, and store them into the index. The search engine index is a massive library of all the crawled websites.

Retrieving the results

When internet users search a keyword or submit a search query, they should get a result that satisfies their user intent. For that, the search engine looks into the index and finds out the best results. The list of the results that are shown after a user submits a search query is called a SERP (Search Engine Results Page).

How to perform Search Engine Optimisation – 4 Vital Steps to follow

The 4 main practices to be performed for the success of SEO are

• Keyword Research
• Content Optimisation
• On-page and Technical SEO
• Off-page SEO

1. Keyword Research

Keywords are the foundation of SEO. Keyword research is a technique that aids you in understanding the language your target clients use while searching for products, services, and content on the Internet.

For example, when you are trying to find a recipe for biriyani on the Internet, the keywords that you type on the search bar will be “biriyani recipe”, “how to make biriyani”, “biriyani” etc. so that google can easily return you the needed content you want.

Keyword research is also helpful in understanding your niche and exploring new content ideas. The keywords you choose should be related to your content, have a high search volume, and have a low keyword difficulty to drive more visitors to your website and increase your SERP ranks.

We can categorise the keywords into different types based on the user’s search intent like:

• Navigational- Used when you search for a specific brand or website, Eg: Apple
• Informational- Used for finding general information, Eg: how to make coffee
• Transactional- Used when you purchase something, Eg: buy puma shoes
• Commercial- Used when you perform research before a purchase, Eg: a review of Redmi 12

You can get good keyword ideas by brainstorming, looking at your competitor’s keywords, or using keyword research tools.

2. Content Optimisation

SSEO and content are interconnected. The better content you have, the better the traffic you get, which in turn improves your SEO.

Content optimisation can be defined as making good online content that attracts both the user and the search engine. Optimised content boosts authority and Trust among your users as well as Google.

Always follow a content hub model while writing the content. Try to add a focus keyword for each topic on each page of your website. It’s not the content length that matters, and it’s the quality of content that is important.

Here are some valuable pointers to bear in mind while performing content optimisation :

• Find the pillar and the cluster pages: The pillar page covers the main topic, and the cluster page covers the subtopic
• Always try to produce content that is much better than your competitors
• Focus keyword optimisation: The elements where you can include the keywords are:
  • Title tag and meta description
  • URL
  • Heading and subheadings
  • Body text
  • Image metadata
  • Anchor text of the internal links
• Incorporate both external and internal links into your text.
• Write attractive titles
• Use your target audience’s language
• Use short sentences, paragraphs, bullet points, and numbered lists
• Try to include visual content
• Regularly update the content

3. On-page and Technical SEO

What is on-page SEO?

On-page SEO includes all the steps you perform for optimising your web pages so that both users and search engines can easily find them. On-page SEO comprises Technical SEO, which helps optimise your website so that search engines like Google can quickly find, crawl, understand, and index your pages.

Some of the best On-Page SEO practices are:

• Include internal and external links
• Create an XML sitemap
• Optimise your site architecture
• Set a URL structure
• Utilise robots.txt
• Check the mobile responsiveness of your site
• Check HTTPS status
• Fix HTTP errors
• Optimise for Featured Snippets
• Improve page speed
• Use Image alt texts
• Write proper title tags and meta descriptions

4. Off-page SEO

Off-page SEO is mostly about getting quality backlinks. A “backlink” connects two different web pages together by a link and is one of the most important ranking signals.

Backlinks can be internal, external, and nofollow links. Link building process helps in getting backlinks to pages on your website to help them rank higher in Google search results. Pages with more backlinks from high-quality websites will rank higher in search results.

Qualities that a backlink should possess are:

• Relevance
• Authority
• Unique
• Have relevant anchor text
• Links to be at the very top of the body.

Some of the link building strategies are

• Linkable assets – to create a unique and valuable piece of content.
• Guest posting
• Competitor’s backlinks
• The Skyscraper Technique
• Content promotion
• Article Submission
• Blog Directory Submission
• Directories Submissions
• Press Releases and many more

SEO is a vital part of Digital Marketing. It is no longer a choice but a substantial factor that boosts traffic to your website. It helps both small-scale and large-scale businesses.

Performing SEO through Keyword research, Content Optimisation, On-page, and Off-page SEO, can help you rank your pages at the top of SERPs. At present, people specialising in SEO are much lesser than the actual demand.

Therefore learning and mastering SEO can provide you with a bundle of work opportunities and a prosperous future. If you want to join an SEO course, call Infinitus. We offer the best SEO training in Kerala with advanced and practical sessions.

Start learning SEO and see its magic in your search engine rankings!