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4 Google Ads Features Every Beginner Should Know - Infinitus

Aug 16, 2022

What are the 4 Most Important Aspects of Google Ads a Beginner Should Know About?


Google is the most popular search engine in the world. If you are thinking about investing money in advertising online, then the best option for you is Google. It boosts the number of visits to your website and helps in targeting the correct audience too. So we should have one such platform of Google that helps us advertise online….the solution for this is Google Ads.

Google Ads is a web-based paid advertising platform that allows businesses to market their products and services on Google, YouTube, and other websites. It was earlier known as Google AdWords and in 2018 the name was changed to Google Ads. Google’s expansive reach has played a vital role in improving the popularity of Google Ads. Most businesses use Google Ads now and hence acquiring knowledge in Google Ads can help you a lot today. Start learning the basics of Google Ads and advertising from Infinitus. We offer you the best Google Adwords Training in Kochi, Kerala.

What is Google Ads? - Infinitus

Google Ads is a Pay Per Click advertising strategy where you have to pay a small amount each time someone clicks your ad. The main advantage of this method is that it gives you complete control over the budget. You can also set particular objectives for your advertising, such as generating phone calls or website visits. It helps to show up your ads on the search engine results page (SERPs) at the moment your ideal customers are looking for products and services via Google Search and other methods.  It aids in bringing quality traffic and good customers to your website.

2. Terms one should know being a beginner in Google Ads

To learn Google Ads easily it’s always advisable to know some terms related to that. Let us discuss them.

  • AdRank

You always wish to see your ad at the top of the SERPs so that you can get more clicks. AdRank is the main factor that determines the position of your ad on the Google results page. If your rank is high, then the higher the chance to show your ad at the top position and the higher the probability to get more traffic. AdRank is calculated from the quality score and bid value about which we are going to learn further. 

  • Bidding
Bidding In Google Ads - Infinitus

As already discussed Google ads is a PPC-based system. So you can fix a maximum bid amount that you are ready to you pay for the clicks you get for your ad. If you are willing to pay a higher amount then, you can place you are ad at the top position in search result and get more traffic. The 3 bidding options available are CPC (Cost Per Click), CPM (Cost Per Mile), and CPE (Cost Per Engagement). If you are interested in knowing more about these topics we are ready to provide you with the finest Google Adwords Training in Kerala. Enroll in our course now.

  • Click-Through Rate (CTR)

The Click-through rate is the ratio of users who click on your ad to the number of total users who view a page or advertisement. A higher CTR rate means you are targeting the correct audience as well as you are satisfying the user intent.

  • Conversion Rate (CVR)

CVR is a ratio of form submissions to total landing page views. In simple words, a high CVR indicates that your landing page provides a very good user experience that matches the ad’s promise.

  • Display Network

We can display ads either on search results pages or within the website. To display the ad on the website you need to use Google Display Network (GDN) which allows you to contact people who are searching for websites, watching YouTube videos, checking their Gmail account, or using mobile devices and apps with tailored Display ads. 

  • Ad Extensions

Ad Extensions allows you to include additional information in your ad without paying any additional cost. Different ad extensions can enhance the increase in traffic.  Some of the common Ad extensions used in Google Ads are:

  • Sitelinks
  • Call Extensions
  • Location Extensions
  • Mobile app extensions
  • Offer ads
  • Communication Ad
  • Review extension
  • Image and drop-down navigation Ad extension and so on.

You can learn more about these extensions by enrolling Google Ads course from our institute the top Google Adwords Training providers in Kochi, Kerala.

  • Quality Score

The quality of your landing page, the CTR of your ad, and keyword relevance all contribute to Google’s quality score, which determines how valuable and relevant your ad is to the user. You will save money and increase your ad ranking by using keywords with a better quality score.

3. How does Google Ads work?

 How does Google Ads work? - Infinitus

Google Ads works on a Pay Per Click model with the help of bidding. It displays your ad to potential leads or customers who are interested in your product or service. Marketers will find their target keyword – keywords are the queries/terms that one searches in the search engine for getting results that match their user intent. After finding the target keyword the marketers will bid for those keywords by competing with others who also target for the same keyword. The winner of the bid i.e., the one who is ready to pay the maximum amount for each click on their ad can place their ad at the top in SERPs, Youtube, or within the websites.

For example, if you are ready to pay $4 on a keyword and your competitor is willing to pay $3, then you will be the winner of the bid.

There are many factors that affect the performance of Google Ads. Some of them are:

  • AdRank and Quality Score

As already discussed in the previous section AdRank determines the placement of your ad and Quality score along with bid amount determines the AdRank. Even before you increase your bid price, you should concentrate most of your attention on your QS when you first start up your Google Ad campaign. Your acquisition expenses will be lower and your placement will be better if your QS is greater.

  • Location

You will have to select a geographical area where you need to show your ad while setting up Google Ads. The location can be set based on your business. If you have a small offline store then the location should be a small area within your store, if you have a large e-commerce business, your location can expand to the areas where you have your business and you can ship your products. Location setting plays a vital role in your ad setting. For instance, you have a digital marketing institute at Kochi, someone who searches for just “Digital marketing Institutes” from Kozhikode will not see your ad. That’s because, even when you’re paying, Google’s principal goal is to show the most relevant results to searchers.

  • Keywords

Keyword research is important in both organic search as well as for paid ads. Google matches the ads with the keywords you select and tries to display the correct content that satisfies the user intent. Match types inform Google if you want to match a search query/keyword exactly or if your ad should be shown to everyone who searches for something relevant but not exactly the same. The different match types are broad match, modified broad match, phrase match, and exact match.

  • Headline and Description

You have to make sure that your ad matches the searcher’s intent, is inclined with the target keyword, and provides the correct content for the user. If it doesn’t satisfy the user’s needs, your competitor can get more clicks than you. So make sure to use the correct headline and description for your ad.

You can also use Ad Extensions to give users additional information on ads without paying additional money.

4. Campaigns in Google Ads

You can employ different types of ad campaigns that are offered by Google. Let’s have a look at them.

  • Search Campaigns

Search campaigns ads are the ads you’re probably most familiar with. They are text-based advertising that appear with the black “Ad” icon next to the URL on the search result page. You can see a search ad like the one below when you search for” mobile phones”.

Campaigns in Google Ads - Infinitus
  • Display Campaigns

These are mainly image ads that draw user’s attention away from the content on the webpage. Google Display Network allows Google’s vast website partners to showcase their ads on different websites all over the Internet.

  • Video Campaigns

As you may be aware, Youtube is the world’s second most popular search engine. So advertising on Youtube can help boost your traffic and for that, video-based ads are used. Video ads are displayed before or after (and sometimes in the middle of) YouTube videos so that they can grab the attention of the users.

  • App campaign

Google App Campaigns advertise your mobile app on Google Search Network, YouTube, Google Play, Google Display Network, and other sites. This type of advertising can help you to encourage your audience to download your app or,  do a certain activity within it if you already have the app.

  • Shopping Campaign

With a shopping campaign, you may sell your products in a much more visual way. They appear on SERPs, just like other sorts of advertisements, and include extensive product information such as pricing and picture.

Google Ads is simple to use because the platform walks you through the setup process and provides helpful recommendations along the way. When you go to the Google Ads site and click “Start now,” you’ll be guided through a number of steps to get your ads up and running. For more assistance in Google Ads join Infinitus, the best digital marketing institute that provides the best Google Adwords Training in Kerala.