Contents:

• Search engine optimization (SEO)
• What is On-page SEO?
• What is Off-page SEO?

Top 20 things to be done in On-page and Off-page SEO

1. Provide quality content
2. Optimise title tags and meta descriptions
3. Use Internal links
4. Optimise for better CTR
5. Use keywords properly
6. Article Submission
7. Blog Directory Submission
8. Classified Submissions
9. Directories Submission
10. Document Sharing
11. Forum Submission
12. Guest Blogging
13. Image Submission
14. Infographics Submission
15. Local Business Listing
16. Press Releases
17. Profile Creations
18. Question and Answer
19. Social Bookmarking
20. Web2.0 Submission

Search Engine Optimization (SEO)

Everything is happening online today. In the present world, you search for a product review, recipe and make all your purchases through the internet. Whenever you search for something you always prefer to click the first result that appears in the Google search it is because of human nature to always choose the first one in the row. That is the reason why everyone wants their website to be ranked the first in the search engine results (SERPs). You can rank your website at the top in two ways, either freely or by paying money. The method that helps you and search engines to easily find your website and that helps to rank your site at top of the SERP without paying money (through organic traffic) is called Search engine optimization SEO.

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The main two techniques in SEO that can help to boost the traffic as well as search engine rankings are:

1. On-page SEO
2. Off-page SEO

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What is On-page SEO?

You get attracted to a website when it offers good quality content and experience. That is what exactly On-page SEO does. On-page optimization (On-page SEO) refers to all measures that can be taken directly on the website to improve its position in the search rankings and can make the site easily accessible to both users as well as search engines.

What is Off-page SEO?

Off-page optimization defines all the measures that can be taken outside of the actual website so that it will help in improving the position in search rankings. These are techniques that help create as many high-quality backlinks (incoming links) as possible. Off-page SEO is really useful as it informs search engines that your website is important to other people on the internet.

Top 20 things to be done in On-page and Off-page SEO

On-page SEO

1. Provide quality content

The content of your website should be interesting so that user gets easily attracted towards it. Valuable content can increase the number of clicks received on a site. It is not the length of the content that matters, it is the quality of the content that is important. Always create unique and valuable content that can satisfy the user’s intent. The main thing you should focus on is to write a catchy heading for your content. You can wrap your heading in the h1 tag. H1 tag can help Google understand the structure of content easily. You can also wrap your subheadings in an h2 tag. Remember to include the target keywords in the heading, subheading, and within the first 100 words of your content. While writing the content make sure that the content is relevant to your topic and try to include in-depth information about the main topic.

2. Optimise title tags and meta descriptions

Title and meta tag description helps you a lot in rankings. Tile tag gives an overview of what the page is about. while meta tag is used by searchers to figure out which results to choose. So it is important to optimise both title and meta tags.

The title tag should contain up to 60 characters. Try to include the keyword at the beginning of the title. The keyword has more weight with search engines if it is near the beginning of the title tag. Also use modifiers like “guide”, “checklists”, “best” etc.. which will help your site for getting traffic from long-tail keywords.

Meta descriptions should be within 160 characters. They influence the click-through rates. Always use keyword-rich, unique, and short meta descriptions that can attract users to click on that page.

3. Use Internal links

Internal links are the link from one page to another page on the same website. You can link from high-authority pages on your site to low-authority pages to improve the traffic to those pages. Make sure to use keyword-rich anchor text while linking. Relevant information with well-linked-to pages strikes a chord today.

4. Optimize for better CTR

CTR or click-through rate is an important Google ranking factor as well as it improves traffic too. To increase your CTR add question title tags, use review or FAQ schemas, write emotional titles by using words like “free”. “guaranteed”. “today” etc., try to add the current year to your title, add short and unique meta descriptions and so on.

5. Use keywords properly

Keyword optimization is one of the most important parts of SEO. You should not simply put the keyword wherever you wish in the content (keyword stuffing) as it is considered a bad practice by Google now. Use your keywords or words related to your keywords properly. You can add keywords on the URL, at the beginning of your title, in meta descriptions, and headings. Also, it is advisable to include the keyword twice in the content.

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Off-Page SEO

As mentioned earlier the main part of Off-page SEO is to build good quality links to your website. Some of the main practices that you can perform to get more backlinks are discussed here.

6. Article Submission

Article submission is a common Off-Page SEO approach in which you compose a business-related article and submit it to third-party websites. One important thing you have to make sure of before publishing the article is to check that the third-party website is a relevant one to your topic. The main aim behind article submission is to get a large number of visitors and link to your site at a very low cost and thereby improve your brand name.

7. Blog Directory Submission

Submitting your blogs to various blog directories is known as blog directory submission. A blog directory is a type of web directory that focuses on listing blogs. It helps in increasing the visibility of your blogs and improves traffic and backlinks.

8. Classified Submissions

Classified submission is a method of letting the rest of the world know about your company and services. It is a process by which you can submit ads in classified submission sites by posting an image and an attractive description of your product. Classified submission can also assist you to gain quality leads by increasing your visibility and presence in the search engine industry. By clicking on the link, all potential buyers and business people will be directed to your website.

9. Directories Submissions

Submitting your website’s URL and details to an online directory under a certain category is known as directory submission. You may increase traffic and build high-quality backlinks by submitting to directories. It also aids in the development of authoritative backlinks, which helps to raise your page rank.

10. Document Sharing

Document sharing means submitting documents (PDF, Word, PPt, or other formats) to top sites of documents. It increases the traffic as the search engines can index documents fastly.

11. Forum Submission

Each of us has our own opinion and perspective on different topics. In the present world as everyone likes to interact online the best way to share our opinions and views with others can be done through forum discussions. Forum submission is the way of online discussions and debates where people can interact with each other and can form a conclusion to a topic. It’s similar to the debates and group discussions you used to have in your school times.

12. Guest Blogging

Guest blogging or guest posting entails putting your article or blog on the website of another blogger or firm. It aids in the development of positive relationships with other bloggers as well as the increase of traffic to your blog. It increases the number of visitors to your site and the popularity of your brand.

13. Image Submission

In SEO, image submission entails uploading photographs linked to your website to various image sharing and submission platforms. It necessitates the selection of the appropriate image, alt text, file type, and description. Making an image contribution is a fantastic strategy to increase your online visibility.

14. Infographics Submission

Infographics are a type of graphical representation that shows data or information in a visual way. Infographics are widely used on the internet for purpose of sharing information and for link-building purposes. Infographic submission is the newest and most successful method of submitting infographics online for the goal of Search Engine Optimization (SEO) via social media.

15. Local Business Listing

Local business listings are online portfolios that provide information about your company, such as your name, address, phone number, hours of operation, and other information. It helps local customers to find the local businesses easily i.e., for local SEO. When you search for queries like “restaurants near me” the result you get are mostly taken from the local business listings.

16. Press Releases

Press release submissions are articles written about new events, products, or services related to your business and submitted to PR (Public Relation) sites. It is the most effective approach for people to learn about your company, products, or services. It aids in the improvement of search engine ranks, brand awareness, exposure and credibility, and referral traffic.

17.Profile Creations

Online platforms that assist businesses in generating profiles are known as profile creation sites. Profile creation means creating an account and updating the profile about you or your company on various social media platforms. It helps in the expansion of a company’s reach, presence, internet visibility, and search engine rankings.

18. Question and Answer

Question answers website is a place where you may post your questions online and receive prompt responses from professionals. There are several real people who can respond to your question in the best way possible. On the Q&A website, you can ask anything about anything. The significance of Q&A in SEO is critical for neutral linking. People are searching for queries rather than generic terms in search engines, which has increased the popularity of question and answer websites.

19. Social Bookmarking

Users can store and exchange online links, or bookmarks, with other members of the community via social bookmarking systems, which are centralised web services. These sites allow users to search, manage, organise, and store useful web content. Social bookmarking provides backlinks, faster indexing, social signals, and visitors.

20. Web2.0 Submission

Web 2.0 submission is a technique for generating backlinks for a website or blog that is done off-page. Web 2.0 is also an excellent platform for creating and publishing content for the benefit of your users. It enables us to make several off-page uploads on the same website.

All the methods discussed above can help you bring your site high in the SERPs. You need to give focus on both On-page as well as Off-page SEO to boost your traffic. To get more information on the various sites that helps to perform SEO techniques discussed above join courses at our institute, the best Digital Marketing Insitute in Kochi.